Johnny White is the founder and creative force behind Locked Creative. With a background in choreography, directing, and creative development, Johnny brings a multidisciplinary approach to storytelling, leading projects from concept to completion.

His work seamlessly bridges movement, identity, and visual narrative, making Locked Creative a go-to studio for brands seeking meaningful, standout content.

​

Over the past decade, Locked Creative has collaborated with global brands, television productions, films, music videos, advertising campaigns, and fashion shows throughout the UK and Ireland.

​

Johnny has served as Creative Director and Choreographer for major TV shows including The Big Deal (Fox USA), Ireland's Got Talent (Virgin Media), The Voice of Ireland (RTE1), Eurosong (RTE1), and Let It Shine (BBC).

 

He has also choreographed for high-profile primetime dramas such as Slow Horses (Apple TV), Sexy Beast (Paramount), Brassic (Sky One), Stay Close (Netflix), and Cold Feet (ITV).

​

His commercial choreography credits span a wide range of national and international brands, including Sunday Riley, Postcode Lottery, Reed, Johnnie Walker, The Masked Singer, JD Sports, Royal Caribbean, JD Williams, Simply Be, Vision Express, UNOde50, and Boohoo.

 

A career-defining highlight came when Johnny was invited to join the creative team for the Spice Girls reunion tour, an experience that stands as a testament to his vision, versatility, and creative leadership.