About
Locked Creative is a full-service creative agency and production studio based in London, specialising in creating bold, culturally-driven content for brands across beauty, fashion, music, film, and live events.
We produce high-impact brand videos and campaigns entirely in-house, from concept to delivery, offering end-to-end services including producing, directing, choreography, casting, and crew management.
Beyond video, we operate as a creative agency providing creative direction, choreography, movement direction, and talent for shoots, campaigns, catwalk shows, live performances, awards shows, television, and film.
Our multidisciplinary team brings a dynamic and collaborative approach to every project, ensuring that each visual story is not only beautifully executed but emotionally resonant and audience-focused.
Whether launching a new product, elevating a brand identity, or creating moments that move people, we craft visuals that leave a lasting impression.
Locked Creative is a full-service creative agency and production studio based in London, specialising in creating bold, culturally-driven content for brands across beauty, fashion, music, film, and live events.
We produce high-impact brand videos and campaigns entirely in-house, from concept to delivery, offering end-to-end services including producing, directing, choreography, casting, and crew management.
Beyond video, we operate as a creative agency providing creative direction, choreography, movement direction, and talent for shoots, campaigns, catwalk shows, live performances, awards shows, television, and film.
Our multidisciplinary team brings a dynamic and collaborative approach to every project, ensuring that each visual story is not only beautifully executed but emotionally resonant and audience-focused.
Whether launching a new product, elevating a brand identity, or creating moments that move people, we craft visuals that leave a lasting impression.
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Johnny White
Johnny White is the founder and creative force behind Locked Creative. With a background in choreography, directing, and creative development, Johnny brings a multidisciplinary approach to storytelling, leading projects from concept to completion. His work seamlessly bridges movement, identity, and visual narrative, making Locked Creative a go-to studio for brands seeking meaningful, standout content.Over the past decade, Locked Creative has collaborated with global brands, television productions, films, music videos, advertising campaigns, and fashion shows throughout the UK and Ireland.Johnny has served as Creative Director and Choreographer for major TV shows including The Big Deal (Fox USA), Ireland's Got Talent (Virgin Media), The Voice of Ireland (RTE1), Eurosong (RTE1), and Let It Shine (BBC). He has also choreographed for high-profile primetime dramas such as Slow Horses (Apple TV), Sexy Beast (Paramount), Brassic (Sky One), Stay Close (Netflix), and Cold Feet (ITV).His commercial choreography credits span a wide range of national and international brands, including Sunday Riley, Postcode Lottery, Reed, Johnnie Walker, The Masked Singer, JD Sports, Royal Caribbean, JD Williams, Simply Be, Vision Express, UNOde50, and Boohoo.A career-defining highlight came when Johnny was invited to join the creative team for the Spice Girls reunion tour, an experience that stands as a testament to his vision, versatility, and creative leadership.
Our Brands
@Locked Creative 2025